MAC Cosmetics at BİLGİ Fashion Design

On March 25, 2016, MAC Cosmetics Marketing & PR Manager Yasemin Berkman was the guest speaker at BİLGİ Fashion Design.

Graduated from the Media and Communication Sytems at İstanbul Bilgi Universtiy, Yasemin Berkman started her career in the fashion and communications industry at Hürriyet Newspaper, Beymen, Harvey Nichols and a PR Showroom in Istanbul. She then, joined MAC as the Marketing and PR Manager. Without any advertising campaign, MAC is one of the largest fashion brands in the world. 

In the seminar, the following subjects ahave been thoroughly analysed: As one of the main sponsors of Mercedes-Benz Fashion Week Istanbul, how MAC proceeds with designers; different communication strategies of the brand; how designers should brief the make-up artists; the whole backstage operations at the shows.