Program Structure

The program equips students with the knowledge and skills required to manage critical communication processes, ranging from crisis communication and corporate reputation management to data-driven brand strategy, leadership communication, and the integration of artificial intelligence into communication practice. It provides all the essential tools needed to practice the profession of Public Relations and Publicity at the highest standards while creating value for society.

Students develop competencies across a wide range of strategic communication practices, including designing data-driven communication strategies, providing strategic reputation consultancy, building integrated corporate identities across multiple communication channels, developing AI-supported digital communication projects, and managing campaigns that create positive social impact.

In their final year, students:

• Design, organize, and implement a comprehensive seminar project from concept to execution in the Senior Year Seminar course, addressing current social issues and aiming to raise public awareness.
• Plan and execute strategic communication projects for real organizations and brands in Communication Laboratory I and Communication Laboratory II, gaining hands-on professional experience and making a strong transition into the communication industry.