Erden A., Çinko M., Aslanbay Y., Durmuş B.,  (2022).Eye Gaze and Dominance, Cues for Online Communication With Strangers.Turkish Review of Communication Studies (E.S.C.I), 41 (Dec).

Sayan A., Gorgulu V., Erhart I., Aslanbay Y. (2021). A Social Influence Perspective on Uses of Online Football Forums: The Case with Turkish Football Fans. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports: 373-390, IGI Global

Erden A., Aslanbay Y., Durmuş B., Çinko M. (2021). Trustworthiness of Hosts in Accommodation Sharing:The Effect of Facial Trait and Expressions. Advances in Hospitality and Tourism Research (E.S.C.I), Vol 9(1): pp.1-28

Sarıgöllü S.C., Aksakal E.,  Koca M.G., Akten E., Aslanbay Y. (2018). Volunteered Surveillance. Psychological and Behavioral Examinations in Cyber Security. Ed. McAlaney J, Frumkin L.A.& Benson V. ;133-150, IGI Global

Demiray M. & Aslanbay Y. (2016). “The Crowdfunding Communities and the Value of Identification for Sustainability of Co-Creation”, Crowdfunding for Sustainable Entrepreneurship and Innovation. Ed. Vassalo W.:155-174, IGI Global

Demiray M., Burnaz S. & Aslanbay Y. (2016).  The Crowdfunding Market, Models, Platforms, and Projects, Crowdfunding for Sustainable Entrepreneurship and Innovation Ed. Vassalo W.: 90-126

Gorgulu V., Aslanbay Y., Bursa G. & Yucel A.G. (2015). “Television program format preferences and aggression of football fans” International Journal of Humanities and Social Sciences.Vol.1 (1): 38-46. 

Hesapci O. & Aslanbay Y. (2015).  “The Networked Self: Collectivism Redefined” in Civic Engagements through Social Media Causes” Handbook of Research on Waste Management Techniques for Sustainability. Ed. Akkucuk U.: 262-276, IGI Global

Senol I., Levi E. & Aslanbay Y. (2015).  “A New Fashion Consumer Typology: Dealing for Luxury via Electronic Markets”. International Journal of Business and Social Science 6(7) July: 12-20

Aslanbay Y., and Hesapci-Sanaktekin, O. (2014). Advertising Education in Turkey. In Richards J. and Ross B. (eds.), Advertising Education Around the World: 342-361. USA:American Academy of Advertising & Michigan State University Department of Advertising

Aslanbay Y. & Varnalı K. (2014). “A Future of “Happiness”: Can Markets Be Co-evolved?”, Society (A.H.C.I),  Vol 51 (6); 665-669

Koçyiğit E., Aslanbay Y., Durmuş B. (2013)."Critical Role of Relationship for Unfamiliar Banking Products, İktisat İşletme ve Finans  (S.S.C.I), Vol: 28/327; 105-122

Hesapçı-Sanaktekin, Ö., Aslanbay, Y. & Görgülü, V. (2012). "The Effects of Religiosity on Internet Consumption: A Study on a Muslim Country", Information, Communication & Society (S.S.C.I), https://doi.org/10.1080/1369118X.2012.722663

Aslanbay Y. (2012). “The Branded Mind” Journal of Product & Brand Management (S.S.C.I), Vol. 21, Iss: 6, pp. 486-488.

Hesapçı-Sanaktekin, Ö., Aslanbay Y. and Gorgulu, V. (2012). “Self-Regulation of Advertising in Turkey: The Role of Changing Industry Dynamics”. Journal of Yasar University, Vol. 25, No. 7, 4307-4322.

Aslanbay Y., Hesapci-Sanaktekin, O. and Ağırdır B. (2011). Lifestyles of Muslim Consumers in Turkey. In Sandıkçı, Ö. and Rice, G. (eds), Handbook of Islamic Marketing, pp.129-144. UK: Edward Elgar.

Aslanbay Y., (2011) "Memorable Customer Experiences: A Research Anthology", Journal of Consumer Marketing (E.S.C.I), Vol. 28 Iss: 1, pp.94 - 95.

Aslanbay Y., Aslanbay M., Çobanoglu E., (2009) "Internet addiction among Turkish young consumers", Young Consumers (E.S.C.I) , Vol. 10 Iss: 1, pp.60 – 70

Aslanbay K. Y.,Tanşu O., Ulusu Y. (2003) "Competition in GSM Market" Global Business and Technology Association International Conference Proceedings, pp:82-88, Budapest, Hungary.

Aslanbay K.Y., Erdoğmuş İ.E. (2003), “Consumers Demand Privacy-A Threat or an Opportunity for Marketers?”. Global Business and Technology Association International Conference; Proceedings, pp. 89-95, Budapest, Hungary.

Bakır A., Vitell S.J., Aslanbay K. Y. (2001). "Small and Medium Sized Enterprises- Their Marketing Approaches and Style of Conducting Marketing Activities", Global Business and Technology Association International Conference Proceedings, pp:36-43, Istanbul, Turkey.

Aslanbay K. Y., Tunalı E. (2001). "Social Marketing - Potential Within The Turkish Illumination Sector", 10th Bi Annual World Marketing Congress Proceedings- AMS, Vol X, Cardiff, UK.

Aslanbay K. Y. (1999). "'Marketing Orientation of Firms in a Developing Country - Top 500 Industrial Firms in Turkey", 9th Bi Annual World Marketing Congress-AMS Malta.

Nişel R., Aslanbay K. Y. (1998). "Analysis Of Consumer Characteristics Which Influence The Determinants Of Buying Decision By Logistic Regression Model" 2nd International MBA Symposium on Multi Criteria Decision Making, IIASA-International Institute for Applied Systems Analysis Istanbul, Turkey.

Bilgin Z., Aslanbay K. Y. (1995). "Environmental Impacts Shaping the Remarketing Strategies of An Industry" Seventh Bi Annual World Marketing Congress Proceedings, AMS, Vol.VII-1, pp:80-91,Melbourne, Australia.

Köktürk M., Aslanbay K. Y. (1993). "A General Profile of Turkish Consumers Based on Gender Differences" Gender and Consumer Behaviour Conference Proceedings, ACR, pp: 107-118, Utah, USA.