Are we what we consume?
Kockiran K. & Yildirim, P. (2016). Are we what we consume? Eurasian Academy of Social Sciences, Volume 1, 250-263.
Dr. Öğr. Üyesi
Pınar Yıldırım
Kitap Bölümü ve Makale
Consumer Attitude and Intention Toward Avoiding Food Waste: The Role of Perceived Risk
Aydin, A. E., & Yildirim, P. (2022). Consumer Attitude and Intention Toward Avoiding Food Waste: The Role of Perceived Risk. In Socially Responsible Consumption and Marketing in Practice (pp. 311-323). Springer, Singapore.
Understanding food waste behavior: the role of morals, habits and knowledge
Aydin, A. E., & Yildirim, P. (2021). Understanding food waste behavior: the role of morals, habits and knowledge. Journal of Cleaner Production, 280, 124250.
The Role of Category Labeling in Categorization and Evaluation of New Products.
Yıldırım, P. (2020). The Role of Category Labeling in Categorization and Evaluation of New Products. İşletme Araştırmaları Dergisi, 12(4), 3369-3382.
Ağızdan Ağıza İletişimi Belirleyen Faktörler: Perakende Sektöründe Bir Araştırma
Aydın, A. E., Yıldırım, P., & Özfidan, J. J. (2019). Ağızdan Ağıza İletişimi Belirleyen Faktörler: Perakende Sektöründe Bir Araştırma. İşletme Araştırmaları Dergisi, 11(1), 12-25.
An examination of determinants and consequences of emotional attachment for low cost and premium service brands
Yildirim, P., Aydin, A. E., & Ozfidan, J. J. (2018). An examination of determinants and consequences of emotional attachment for low cost and premium service brands. In Driving Customer Appeal Through the Use of Emotional Branding (pp. 85-105). IGI Global.