Dr. Öğr. Üyesi
Barış Ursavaş
Eğitim:
PhD in Marketing, Bogaziçi University (2006-2011)
PhD in Marketing, City University of New York, The Graduate Center (2006)
MBA in Marketing, City University of New York, Baruch College (2003-2005)
BS in Film, TV and Radio Production, Istanbul University (1993-2000)
1-Çalışma Alanları
Müzik ve Tüketici Davranışı, Duyusal Markalama,Yaratıcılık
2.Akademik Çalışmalar
Ursavaş, B. and Hesapçı-Sanaktekin, Ö. (forthcoming) “Effects of dramatic contrast on memory and temporal perceptions:
What happens when you’re lost between happiness and sadness?”,
Journal of Business Research.