Cintamür, İ.G. (2024), "Acceptance of artificial intelligence devices in banking services: moderation role of technology anxiety and risk aversion", International Journal of Bank Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJBM-10-2023-0563
Faculty Member, PhD
Gökhan Cintamür
Articles published in international refereed journals (Publications screened by SCI, SSCI, SCI-Expanded, AHCI)
Cintamür, İ.G. and Yüksel, C.A. (2018), "Measuring customer based corporate reputation in banking industry: Developing and validating an alternative scale", International Journal of Bank Marketing, Vol. 36 No. 7, pp. 1414-1436. https://doi.org/10.1108/IJBM-11-2017-0227 (SSCI-Q2)
Cintamür, İ.G. (2023). Linking Customer Justice Perception, Customer Support Perception, and Customer Citizenship Behavior to Corporate Reputation: Evidence from the Airline Industry. Corporate Reputation Review 26, 111–132 https://doi.org/10.1057/s41299-022-00141-z (ESCI)
Articles published in international refereed journals
Başer İbrahim Uğur, Cintamür İsmail Gökhan,
Arslan Fatma Müge (2015). Examining the Effect of Brand Experience on Consumer
Satisfaction Brand Trust and Brand Loyalty. İktisadi ve İdari Bilimler Dergisi,
37(2), 101-128., Doi: 10.14780/iibd.51125
Articles published in national refereed journals (TR DİZİN)
CİNTAMÜR, İ. G. (2023). Understanding the role of self-esteem and fear of negative evaluation in impulsive and compulsive buying. Trakya Üniversitesi İktisadi Ve İdari Bilimler Fakültesi E-Dergi, 12(2), 249-269. https://doi.org/10.47934/tife....
National Book
Bütünleştirici Bir Paradigma: Kurumsal Pazarlama, İ.Gökhan Cintamür, Beta, İstanbul 2019.
National Book Chapter
Cintamür, İ. G. (2023). Hizmet Pazarlamasında Hizmet Robotlarının Kullanılması: Sosyal Bir Robot Türü Olarak Hizmet Robotlarının İncelenmesi. In: Yılmaztürk, Y. & Akdoğan, Ç. (eds.), Pazarlamada Seçme Konular: Kavramlar ve Çalışmalar. Özgür Yayınları. DOI: https://doi.org/10.58830/ozgur...
Cintamür, İ. G. (2023). Hizmet Karşılaşmalarında Hizmet Robotu-İnsan (Müşteri) Etkileşimi: Hizmet Robotlarının Benimsenmesinde Antropomorfizmin Rolü In: Karabulut, Ş. (ed.), Teori ve Uygulamada Muhasebe ve Pazarlama Konuları. Ekin Basım Yayın Dağıtım.
International Conference Proceedings
Çelik Elmer Candan, Cintamür İsmail Gökhan, Başçı Ahmet (2012). Is Beauty Only Brand Deep? LCBR European Marketing Conference, 9-10th August, Germany (Summary)