E-Commerce and Marketing

about program

In today’s world, depending on the rapidly developing technology, the market media where the institutions producing goods and services come together with their consumers and clients have turned into an electronic format. The communication models and marketing strategies have been aligned with the online processes in order to meet the requirements of digitalized competition environment.

The institutions that attempt to have a say in their fields by being customer-oriented in changing market conditions try to effectively and productively use digital channels so as to establish interactive and user-friendly marketing communication with their target audience at the right time.