Alumni

When it comes to typical marketing careers, marketing graduates are well positioned to start work as a marketing intern in a small or large advertising agency, or in the marketing department of a business or other organization. From there, marketing positions available include assistant, consultant, coordinator, executive, director, manager, planner, specialist, all the way up to Chief Marketing Officer (CMO).

Marketing careers also include roles in advertising, brand management, digital marketing, international marketing, e-marketing, mobile marketing, and social media marketing

There are also other possible roles in marketing; for instance, product management and development are also key roles in the marketing team, along with market research analysts to survey the consumer, and customer service roles for communicating with them. Media officers and public relations roles help announce your marketing campaign and introduce the company, its brands its clients to the public while an account executive, manager or representative helps manage client relations

Due to the business aspect of marketing along with the need for marketers to be numerate, the banking, finance, insurance, underwriting and accountancy sectors as well as management consulting, general management, business and administration roles are popular with marketing graduates.

Less typical marketing roles could include: roles in education, teaching others about marketing; in fundraising, using your skills of persuasion and market knowledge; and in sales and PR – all well-suited for creative-thinking marketing graduates. Graduates of marketing undergraduate program could also transfer their skills to roles in the promotions department of sectors such as pharmaceutical and health care, energy and utilities, and culture, music and performing arts.

If the potential graduates have an interest on the creative flair, they might consider marketing roles in the fashion sector, graphic design (creating layouts, logos and promotional material), event planning, publishing, website design and the music, electronics and sporting industries.

Further sectors marketing graduates can explore include the environment, agriculture and conservation sectors – using your skills to raise awareness about issues; hospitality, leisure and tourism sectors – improving promotional campaigns; and working for the government and not-for-profit organizations in a huge range of roles.