Best EMAC Regional Conference Paper Award recognizes the best paper submitted to the EMAC Regional Conference. This is the first year this award will be given.

The criteria to be used for awarding the best paper are:

• Contribution to the advancement knowledge in marketing;
• Methodological rigor used;
• Managerial application of results.

Selection Process

The winner paper is selected through a process overseen by the EMAC Regional Conference Chairs. Papers are nominated for the award by reviewers through the competitive review process. The Conference Chairs and the EMAC Vice-President Publications, Professor Michael Haenlein, are responsible for selecting the final choice for the Best EMAC Regional Conference Paper Award.

Winner Recognition

Winners are awarded a certificate.