The European Marketing Academy (EMAC), established in 1975, is a professional society for people involved with or interested in marketing theory and research. The purpose of the European Marketing Academy is to provide a platform for persons professionally concerned with or interested in marketing theory and research. It aims to serve as the core of a communication network for disseminating information and promoting international exchange in the field of marketing. At present, the EMAC has over 1,000 members from more than 57 different countries on all five continents.

EMAC Events

• Annual Conference: hosted by major universities or scientific institutes all over Europe, the Annual Conference provides a yearly forum for the presentation and discussion of research projects at various stages of development.
• Regional Conference: aiming to attract researchers interested in marketing issues in changing and growing markets, and issues with a regional perspective. All types of research approaches are welcome. Furthermore, the Regional Conference serves the marketing communities of transition societies and interested researchers as a meeting point. The history of the EMAC Regional Conference began in 2007 at the University of Maribor (Slovenia) where researchers from this region, dealing with market development issues, decided to launch a conference entitled Marketing Theory Challenges in Transition Societies (MTC). The MTC conferences were hosted for two consecutive years by the University of Zagreb, Croatia (2008) and again by the University of Maribor, Slovenia (2009). In 2010 the MTC conference was embraced by the European Academy of Marketing and since then has continued with support of EMAC under a new title – EMAC Regional Conference. Marketing Theory Challenges in Emerging Markets. The first EMAC Regional Conference was hosted by Corvinus University of Budapest, Hungary (2010).

EMAC Publications

• Newsletter: To keep the EMAC membership informed of its activities as well as other happenings in the field, the Academy publishes the online EMAC Newsletter. Apart from conveying information on trends in the field, the Newsletter disseminates quarterly information on ongoing and completed research, teaching material and job vacancies.
• International Journal of Research in Marketing (IJRM): Building on a great tradition of global marketing scholarship, IJRM, EMAC flagship journal, aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods.

For more information click here: http://www.emac-online.org; or contact Anne-Laure Marteaux, EMAC Executive Secretary: emac@eiasm.be.