Keynote Speakers
The Wharton School
Co-Director, AI
Stefano Puntoni is the Sebastian S. Kresge Professor of Marketing at The Wharton School. His research has appeared in several leading journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Nature Human Behavior, and Management Science. He also writes regularly for managerial outlets such as Harvard Business Review and MIT Sloan Management Review. Most of his ongoing research investigates how new technology is changing consumption and society, including how humans are adopting and evolving with AI. He is currently an Associate Editor at the Journal of Consumer Research and at the Journal of Marketing.
King’s College London
Head of Generative AI
Professor Oguz A. Acar is a Chair in Marketing at King's Business School, King's College London. He is also a Research Affiliate at the Laboratory for Innovation Science at Harvard University and an Expert in Behavioral Sciences and Innovation at the World Economic Forum. Prof. Acar’s current research focuses on the nexus of generative AI, business and education. His research is published in leading academic journals across different disciplines such as the Journal of Management, Journal of Marketing Research, Psychological Science, and Research Policy. He also regularly publishes in executive-oriented outlets such as Harvard Business Review and MIT Sloan Management Review. Recently, he co-edited The Oxford Handbook of Individual Differences in Organizational Contexts. He serves as an Associate Editor of the Journal of Interactive Marketing and is on the editorial review boards of the Journal of Product Innovation Management and the International Journal of Research in Marketing. His work has been featured in prominent business magazines and newspapers such as Financial Times, Forbes, Fortune, and Wired. In 2021, he was named one of the World's Top 40 Business School Professors Under 40.
Prof. Acar actively engages with the industry as a consultant, advisor, and speaker, working with organizations ranging from Fortune 500 companies to stealth AI start-ups. He regularly delivers executive education programs and workshops on generative AI, marketing, and innovation, and is a frequent keynote speaker at international conferences on these topics.
Copenhagen Business School
Department of Marketing
Co-chair Digital Marketing Research Cluster
Dr. Erz is primarily interested in digital consumer behavior, i.e., how digitalization affects consumer behavior, language, perceptions, judgments, and decisions. Her main research focuses on contexts such as social media (e.g., eWOM, influencer marketing, platform behavior) and artificial intelligence (e.g., chatbots). Dr. Erz's teaching is primarily on consumer behavior, across all educational levels. She co-founded the Digital Marketing Research Cluster in 2019 and has been co-chairing it since, which brings together digital marketing researchers across various lines of research. From 2012-2015, Dr. Erz held an individual EU Marie Curie postdoctoral fellowship. She has been involved in other funding projects since - sometimes more, sometimes less successful - and is happy to share her insights into the dos and don'ts of research grant writing